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The Power of X

PICC | October 10 - 12, 2016

Harness the Power of digital convergence at the country's biggest Digital Congress.

Learn from 100 speakers, covering ten key topics in digital, from research and measurement, to content and distribution.
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Track highlights

  • PEOPLE AND ORGANIZATIONS

    What skills must innovation leaders have? How can I build teams that can withstand and flourish in change? Is my company’s digital vision clear? How do we develop and nurture digital talent?

  • PIVOTS AND UNICORNS

    What can we learn from Start Up/Entrepreneur Business Models? How can Start- ups successfully scale up? How can large brands and organizations apply new ways of thinking.

  • NEW AGE OF STORYTELLING

    How can we merge traditional and digital storytelling for a seamless experience for our customers? How can digital improve our brand’s touchpoints? How can we approach and adopt new ways of storytelling, such as VR, AR, and connected devices?

  • CUSTOMER EXPERIENCE

    As Customers become more in-control of their interactions with businesses, how can digital enhance the Customer Experience? How has customer loyalty changed in the age of digital, and how can brands keep up?

  • LIVING STREAMS

    How do we make data part of everyone’s everyday life? How can data help us improve our products, services, research, supply chain, and even how the organization works? What skills sets do today’s data-driven marketer should have?

  • CULTURE

    The Culture we envision: An environment that fosters openness and collaboration between minds, fueling the inspiration, imagination, and creativity we need to transform how we think, work, and live.

Top Sponsors

Featured Speakers

  • Loren Mack

    Vice President for PR and Communications

    ONE Championship

  • Speaker Bio

    Loren Mack

    ONE Championship

    Vice President for PR and Communications

    ONE Championship appointed Loren Mack as Vice President for PR and Communications in 2017. Based in Singapore, Loren first joined ONE Championship in 2012 as Senior Director, Public Relations. He is responsible for driving publicity and traction in both local and international newswires, engaging media with unique and compelling stories surrounding the company's phenomenal Asian martial artists across the globe. He works with the most talented athletes in the world, and help to develop their star power, transitioning them from local martial arts heroes into global martial arts superstars.


    Loren is a graduate of the University of Nevada, Las Vegas, with a M.A. in Integrated Marketing Communications from Marist College in New York. He has been an active member in the sports community of Las Vegas and cares deeply about its development. He has a passion for boxing and currently serves as the Asia Representative to the prestigious Nevada Boxing Hall of Fame (NVBHOF).


    Loren has been involved in the combat sports industry and began his career in the early 2000's, rubbing elbows with prominent figures for over a decade. He joined ONE Championship shortly after the company was established in 2011 and has since led the PR Team which has been instrumental in developing the ONE Championship brand and Asian martial arts all across Asia and the entire world.


    Aside from being an expert PR strategist, Loren is also a passionate writer and contributes stories to the Jakarta Globe and other publications. He has traveled across the world, including the farthest reaches of Southeast and Central Asia as well as the Americas. In his free time, Loren engages in charity work for the Salvation Army and Feeding America. Despite his busy schedule he devotes time to his family, to a loving wife and two beautiful little girls.
  • Michael Cannon

    Learning & Development Director

    John Clements

  • Speaker Bio

    Michael Cannon

    John Clements

    Learning & Development Director

    Michael is currently the Learning & Development Director for John Clements Consultants, Inc.   He has taught professionals all over the world in a wide range of subjects for over 30 years. These range from soft skills, public speaking, technical subjects and even adventurous ones. He has travelled the world and led discussions on the impact of the multicultural workplace and also assisted executives with training on the impact of culture on business development in China.

    Michael has worked for the British Government and worked with a large number of the leading business organizations around the globe. He holds a degree in History and a Cambridge CELTA amongst many other qualifications. Michael is an accredited discussion leader of John Clements-Harvard Business Publishing.
  • Carlo Ople

    VP - Digital Marketing Strategy

    PLDT

  • Speaker Bio

    Carlo Ople

    PLDT

    VP - Digital Marketing Strategy

    Carlo has over 14 years of experience in digital in the Philippines. He currently serves as Vice-President for Digital Marketing Strategy of the leading telco in the Philippines, PLDT.

    He started his career at LEVEL UP! as Community Manager and left the company as Marketing Head for the Casual Games Division after 5 years. 

    His journey in digital marketing went deeper as the pioneer social networking site Friendster hired him as Digital Marketing Manager in 2009. He went on to join TV5 to put up their digital division as he assumed the role of the company's first New Media Head. He left TV5 to be a partner and Managing Director for the newly created digital agency of the most awarded agency in the Philippines, DM9 JaymeSyfu. After 4 years he sold his shares and exited after it was bought by the largest single branded agency in the world, Dentsu.

    As a digital entrepreneur, he founded several web properties with the latest one being recognized as one of the top tech and gadget sites in the country, Unbox.ph. He is also very active in the local digital industry. It is his 3rd year as a Director for the Internet and Mobile Marketing Association of the Philippines (IMMAP) where he currently serves as Vice-President for External affairs. He is also currently the Treasurer for the Ad Standards Council (ASC) of the Philippines.
  • Daniel Liebau

    Founder

    Lightbulb Capital

  • Speaker Bio

    Daniel Liebau

    Lightbulb Capital

    Founder

    Dan Liebau is the founder of Lightbulb Capital and has a passion for Innovation, Finance and Technology.Before starting Lightbulb Capital Dan was COO and on the board of HSBC Securities (Singapore) Pte Limited – the entity to provide access to the Singapore Stock Market (SGX) for the Global Equities Business within HSBC.Dan was previously also the IT Head of HSBC’s Investment Bank in Singapore and Japan. His work experience spans 15 years in Investment Banking Technology working for companies like UBS in Germany and the UK, Barclays Capital in Singapore and Tokyo as well as Close Brothers in his hometown Frankfurt. For most of the time he was the “glue” between Technology and the various business departments. He graduated from the Master of Science in Innovation program at Singapore Management University (SMU) in Singapore and holds a Master in Finance degree from IE business school in Madrid, Spain.
  • Macy Castillo

    Head of Commercial Business

    Shopee Philippines

  • Speaker Bio

    Macy Castillo

    Shopee Philippines

    Head of Commercial Business

    Macy Castillo is the Head of Commercial Business for Shopee Philippines. Prior to joining Shopee, Macy had over 4 years of experience in e-commerce including Zalora Philippines, and 3 years of experience in banking and finance in Los Angeles and London. Macy graduated with a Bachelor of Science in Finance and Applied Math from Pepperdine University in California, USA. She completed her Master’s degree in Public Management and Governance at the London School of Economics and Political Science in the United Kingdom.
  • Juancho Jerusalem

    Regional Director

    Salesforce Marketing Cloud

  • Speaker Bio

    Juancho Jerusalem

    Salesforce Marketing Cloud

    Regional Director

    Juancho Jerusalem is a CX advocate, maniacally focused in making customers succeed.  In his role as Regional Director for Salesforce Marketing Cloud, he travels around Asia to  evangelise personalisation and  help brands understand their customers in a whole new way.   He has12 years experience in technology driving revenue growth across APAC through a team of professionals with diverse cultures.  A Filipino-Australian expat based in Singapore, he takes pride in his Philippine ethnicity and  pushing the boundaries to help marketeers connect more meaningfully with their customers.
  • Michelle Dy

    Youtube Content Creator

    Michelle Dy

  • Speaker Bio

    Michelle Dy

    Michelle Dy

    Youtube Content Creator

    This girl from Ilocos had just finished her computer science degree in the summer of 2011 and was just about to settle in the usual 9-5 job when inspiration struck her in the form of a casual YouTube video entitled Smokey Burgundy Eyes. Audience were treated to a simplified step-by-step eyeshadow application. This unfolded real time to real women viewers. Her video video garnered 85,000 views and the rest was history. Now, Michelle is YouTube’s top local Beauty Influencer producing fresh content for her more than 500,000 loyal subscribers and 66 Million viewers. Audiences are enthralled with her simple yet pragmatic fashion and beauty advice for all of us who just needs a little sparkle in our hectic week. Apart from YouTube, Michelle has an active organic combined following in IG, Facebook and Twitter of more than 400,000 which shows that passion can take you to greater heights with a little digital know-how.  
  • Chris Cantada

    Youtube Content Creator

    Chris Cantada Force

  • Speaker Bio

    Chris Cantada

    Chris Cantada Force

    Youtube Content Creator

    Chris Cantada is a Filipino Cosplayer and YouTuber who started creating content back in 2013. The success of his channel has led him to work with brands and companies both local and international: Marvel Studios, Disney Studios, Lionsgate Films, Google, LBC, Chatime, Oishi, and World Balance among many others.   Chris also received awards for his YouTube channel in 2016: The YouTube Silver Play Button Award for surpassing 100,000 subscribers, and the WebTVAsia Award for Most Popular Video in the Philippines for his video “The Blue Brothers,” which has gotten 1M views in five days and is currently at 23M views.   Chris has also collaborated with many local and international celebrities on his channel: Chris Evans (Captain America, The Avengers), Anthony Mackie (Captain America, The Hurt Locker), Sebastian Stan (Captain America, Gossip Girl), Bianca King,Erwan Heussaff, Alodia Gosiengfiao, Yeng Constantino, Jinri Park, and many more. With his Power Rangers videos getting international acclaim, he also had the opportunity to work with the actors from the franchise: Austin St. John (Red Ranger: Mighty Morphin), Walter Jones (Black Ranger: Mighty Morphin), Yoshi Sudarso (Blue Ranger: Dino Charge), Christopher Khayman Lee (Red Ranger: In Space), Alison MacInnis (Pink Ranger: Lightspeed Rescue), and many more.
  • Anna Bishop-Rehrig

    Global Marketing Communications Lead

    Facebook

  • Speaker Bio

    Anna Bishop-Rehrig

    Facebook

    Global Marketing Communications Lead

    Anna Bishop Rehrig leads Facebook's marketing for its suite of solutions built for the unique challenges of businesses across Africa and the Middle East, Latin America, India, and Southeast Asia. Some of these products include  Emerging Market and Cross-Border Ad Solutions and Workplace by Facebook. Her team operates as a start-up team within Facebook, building out the scaled growth engine for emerging business units.

    Prior to Facebook, Anna spent seven years with Google, most recently as Marketing Manager of Youtube. Before that, she also held stints as Product Marketing Manager for Google Kenya and the search giant's Mountain View office.
  • Alena Rossini

    Executive Director, Strategy and Innovation – Insights

    KANTAR MILLWARD BROWN

  • Speaker Bio

    Alena Rossini

    KANTAR MILLWARD BROWN

    Executive Director, Strategy and Innovation – Insights

    A change maker with passion to drive business growth through (digital) strategies anchored in consumer insights.

    Also chairs the Measurement and Standards committee for  IAB (Interactive Advertising Bureau) in Singapore and leads industry debate around digital effectiveness.

    Spent over 15 years in research and insights agencies, split almost equally between Europe (UK) and Asia (HK and Singapore), worked with a very broad range of clients including FMCG, telcos, finance, entertainment and others.

    Started off in qualitative research but have always found comfort in numbers be it for identifying insights or when it comes to communication or business management. Particularly enjoys answering more complex strategic business issues around growth (segmentation, opportunity identification) as well as the tail end of internalization and deployment.

    Always drawn inspiration from outside of the industry – having led research expeditions for marine biodiversity mapping projects, run multiple marathons and practiced yoga.