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  • track

    1

    DOCK

    See the Experience Economy in action, from companies who walk their talk. Learn from businesses who understand the importance of customer journeys and who deliver in delighting customers across different mediums.

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    2

    GARAGE

    Creative learning experiences will be at the Garage, designed to encourage connections, collaboration, and a new way of seeing digital.

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    3

    ARENA

    Learn new ways of thinking at the Arena, where panel discussions, debates, and fireside chats will  highlight our speakers’ take on issues and topics currently shaping the digital ecosystem. Taking place at the Plenary Hall, the most exciting conversations at DigiCon will happen here.

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    4

    LABS

    Interactive, collaborative, and hands-on. The Labs is where DigiCon delegates can participate in workshops that will put ideas into action. With a diverse set of topics, we mix in the fun and the learning in these sessions. 

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    5

    NODE

    Be inspired by thought-provoking speakers who are at the forefront of the digital ecosystem. Make sense of the most critical topics in digital today, and learn how you can apply them in your own organizations.

October 03-05, 2018

  • DOCK
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon Opening Ceremony
    • 09:45 AM - 10:30 AM
      Plenary Hall
      KEYNOTE TALK: The Experience Economy
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Keynote Q&A with Bozoma Saint John
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 11:01 AM - 11:45 AM
      Plenary Hall
      Messaging in the 21st Century: A New Global Language
      In the last decade, we’ve seen a tremendous shift not only in the tools that people use to communicate but also the means by which they connect. Words are no longer the primary tool that people use to speak to one another: visual messaging, from emojis to GIFs, videos to augmented Stories now dominate the way we communicate with one another, and this new vocabulary is powered by messaging applications on our mobile devices. In this talk, Asher Rapkin, Head of Business Marketing , Messenger and Emerging Platforms will shed light on the shift from the verbal to visual and investigate what’s driven the meteoric rise of messaging today and what’s to come in the future.
      • Asher Rapkin

        Head of Business Marketing, Messaging, and Emerging Platforms

        FACEBOOK

    • 11:46 AM - 12:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Meeting Room 4
      Commerce Revolution: Building Commercial Experiences in the WeChat Age (CX)
      This talk would focus on the new ecommerce experiences and how today's platforms and trends are driving brands to new directions in driving commercial growth.
      • Tuomas Peltoniemi

        President - Asia

        TBWA \ Digital Arts Network

    • 02:55 PM - 03:35 PM
      Meeting Room 4
      Designing Employees for Connected Services (UX, CX)
      Today’s connected services require a very different kind of capability and mindset, and we can use the same tools of design we bring to our customers to help change our organisations, culture and people to support those services. 
      • Ted Kilian

        Group Director - ASEAN

        FJORD

    • 03:50 PM - 04:30 PM
      Meeting Room 4
      What's Extraordinary for the Next Billion Users? (UX, CX)
      • Jung E. Kim

        Head of Design

        Google

    • 04:45 PM - 05:25 PM
      Plenary Hall
      Marketing to Unlock Rising Expectations (BX, CX)
      • Shaifali Nathan

        Head of Large Customer Marketing - Asia Pacific

        Google

  • NODE
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon Opening Ceremony
    • 09:45 AM - 10:30 AM
      Plenary Hall
      KEYNOTE TALK: The Experience Economy
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Keynote Q&A with Bozoma Saint John
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 11:01 AM - 11:45 AM
      Plenary Hall
      Messaging in the 21st Century: A New Global Language
      In the last decade, we’ve seen a tremendous shift not only in the tools that people use to communicate but also the means by which they connect. Words are no longer the primary tool that people use to speak to one another: visual messaging, from emojis to GIFs, videos to augmented Stories now dominate the way we communicate with one another, and this new vocabulary is powered by messaging applications on our mobile devices. In this talk, Asher Rapkin, Head of Business Marketing , Messenger and Emerging Platforms will shed light on the shift from the verbal to visual and investigate what’s driven the meteoric rise of messaging today and what’s to come in the future.
      • Asher Rapkin

        Head of Business Marketing, Messaging, and Emerging Platforms

        FACEBOOK

    • 11:46 AM - 12:00 PM
      Reception Hall
      LUNCH
    • 01:35 PM - 02:30 PM
      The Experience Playbook: Enabling Business Growth in the Experience Era
      • Anthony Baker

        Executive Technology Director

        R/GA

    • 02:55 PM - 03:35 PM
      Meeting Room 5
      Reinventing Retail for the Experience Economy (BX, CX)
      • Andrew Yeoh

        Regional Head of Marketing – Shopping Centre, SEA

        IKEA

    • 03:50 PM - 04:30 PM
      Meeting Room 5
      You Don't Know Jack: Leveraging AI to Transform the Customer Experience (CX)
      • John Mullins

        Director of Watson Customer Engagement

        IBM

    • 04:45 PM - 05:25 PM
      Plenary Hall
      Marketing to Unlock Rising Expectations (BX, CX)
      • Shaifali Nathan

        Head of Large Customer Marketing - Asia Pacific

        Google

  • ARENA
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon Opening Ceremony
    • 09:45 AM - 10:30 AM
      Plenary Hall
      KEYNOTE TALK: The Experience Economy
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Keynote Q&A with Bozoma Saint John
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 11:01 AM - 11:45 AM
      Plenary Hall
      Messaging in the 21st Century: A New Global Language
      In the last decade, we’ve seen a tremendous shift not only in the tools that people use to communicate but also the means by which they connect. Words are no longer the primary tool that people use to speak to one another: visual messaging, from emojis to GIFs, videos to augmented Stories now dominate the way we communicate with one another, and this new vocabulary is powered by messaging applications on our mobile devices. In this talk, Asher Rapkin, Head of Business Marketing , Messenger and Emerging Platforms will shed light on the shift from the verbal to visual and investigate what’s driven the meteoric rise of messaging today and what’s to come in the future.
      • Asher Rapkin

        Head of Business Marketing, Messaging, and Emerging Platforms

        FACEBOOK

    • 11:46 AM - 12:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Plenary Hall
      Can Brands Build Community through Messaging? (BX, CX)
      -How messaging apps work in the Southeast Asian context -How brands working in emerging markets can effectively engage with their users via partnerships and digital platforms -The importance of privacy and security in digital marketing -How messaging or dark social is primarily different from the typical broadcast-like nature of social media -  From 1:1 messaging, group chats are changing the dynamic of how we communicate? What works here and what can help brands /publishers sustain attention and increase participation? How is it different from social media platforms? -Tips / case studies on how to delight customers through messaging 
      • Anubhav Nayyar

        Head of Business Development, Southeast Asia

        Rakuten Viber

    • 02:55 PM - 03:35 PM
      Plenary Hall
      Debate: Are we doing Influencer Marketing Right? (BX)
      • Carlo Ople

        VP - Digital Marketing Strategy

        PLDT

      • Cat Trivino

        Brand PR and Engagement Manager

        Jollibee

      • Wil Dasovich

        Content Creator

        YouTube / Instagram

      • Erwan Heussaff

        Founder

        The Fat Kid Inside, Inc.

      • Christian Cantelon

        @sneakertalkca

        Content Creator / Influencer

      • Alodia Gosiengfiao

        Content Creator

        @alodia

    • 03:55 PM - 04:30 PM
      Plenary Hall
      Hit Play on What You Love: A Personalized Story on Spotify (BX)
      • Sea Yen Ong

        Regional Head of Sales - SEA, HK & TW

        Spotify

    • 04:45 PM - 05:25 PM
      Plenary Hall
      Marketing to Unlock Rising Expectations (BX, CX)
      • Shaifali Nathan

        Head of Large Customer Marketing - Asia Pacific

        Google

  • LABS
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon Opening Ceremony
    • 09:45 AM - 10:30 AM
      Plenary Hall
      KEYNOTE TALK: The Experience Economy
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Keynote Q&A with Bozoma Saint John
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 11:01 AM - 11:45 AM
      Plenary Hall
      Messaging in the 21st Century: A New Global Language
      In the last decade, we’ve seen a tremendous shift not only in the tools that people use to communicate but also the means by which they connect. Words are no longer the primary tool that people use to speak to one another: visual messaging, from emojis to GIFs, videos to augmented Stories now dominate the way we communicate with one another, and this new vocabulary is powered by messaging applications on our mobile devices. In this talk, Asher Rapkin, Head of Business Marketing , Messenger and Emerging Platforms will shed light on the shift from the verbal to visual and investigate what’s driven the meteoric rise of messaging today and what’s to come in the future.
      • Asher Rapkin

        Head of Business Marketing, Messaging, and Emerging Platforms

        FACEBOOK

    • 11:46 AM - 12:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Banquet Halls 1-3
      From Pages to Pesos: Growing your Small Business on Facebook (CX, BX)
      • Chay Mondejar Saputil

        Client Partner

        FACEBOOK

      • Ferdy Nandes

        Lead – Growth team

        Facebook

    • 02:55 PM - 03:35 PM
      Advertising in the Age of the Consumer (BX)
      Advertising is in the midst of a revolution – driven not just by digital and an explosion of new channels, but also consumer shifts and the availability of data. In this session, learn how advertising technology can help you effectively and securely use customer data to cut through the noise, and create intelligent, 1-to-1 interactions that reach and engage the audiences of today.
      • Chris Jordan

        Head of Data and Audiences, Asia & India

        Salesforce

    • 03:50 PM - 04:30 PM
      Banquet Halls 1-3
      Me, My Customer, and My AI (CX)
      How brands think about the role of AI with regards to the relationships they have with their customers as a brand and the services they provide
      • Neil Stubbings

        Managing Director

        IV.AI

      • Tony Valdez

        Head of Marketing, Customer Solutions, and Product Development

        Meralco

      • Joel Cordova

        Department Head for Online Business

        Samsung Electronics

      • Pauline Pangan

        President and Founder

        AFDigital

    • 04:45 PM - 05:25 PM
      Plenary Hall
      Marketing to Unlock Rising Expectations (BX, CX)
      • Shaifali Nathan

        Head of Large Customer Marketing - Asia Pacific

        Google

  • GARAGE
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon Opening Ceremony
    • 09:45 AM - 10:30 AM
      Plenary Hall
      KEYNOTE TALK: The Experience Economy
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Keynote Q&A with Bozoma Saint John
      • Bozoma St. John

        Chief Marketing Officer

        Endeavor

      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 11:01 AM - 11:45 AM
      Plenary Hall
      Messaging in the 21st Century: A New Global Language
      In the last decade, we’ve seen a tremendous shift not only in the tools that people use to communicate but also the means by which they connect. Words are no longer the primary tool that people use to speak to one another: visual messaging, from emojis to GIFs, videos to augmented Stories now dominate the way we communicate with one another, and this new vocabulary is powered by messaging applications on our mobile devices. In this talk, Asher Rapkin, Head of Business Marketing , Messenger and Emerging Platforms will shed light on the shift from the verbal to visual and investigate what’s driven the meteoric rise of messaging today and what’s to come in the future.
      • Asher Rapkin

        Head of Business Marketing, Messaging, and Emerging Platforms

        FACEBOOK

    • 11:46 AM - 12:00 PM
      Reception Hall
      LUNCH
    • 02:55 PM - 03:50 PM
      Reception Hall
      Co-Creation through Play: aining Consumer Insight through LEGO® SERIOUS PLAY® (Batch 1) (CX)
      In today’s hyperconnected & ever-changing world, the ability to imagine, innovate, and inspire becomes a serious advantage. Co-creation through Play is an interactive, experiential learning session that will utilise the LEGO® SERIOUS PLAY® (LSP) method in unlocking knowledge, creativity, and insight to better understand consumers and their needs.  The LSP method is an innovative facilitation, communication, & problem-solving technique that utilises PLAY with PURPOSE to help individuals, organisations, and businesses build better insights, engagement, and innovative thinking. And yes, using a lot of LEGO® bricks.
      • Myke Santos

        Certified LEGO Serious Play Facilitator

        Brick by Brick PH

    • 03:50 PM - 04:30 PM
      Reception Hall
      Co-Creation through Play: aining Consumer Insight through LEGO® SERIOUS PLAY® (Batch 2) (CX)
      In today’s hyperconnected & ever-changing world, the ability to imagine, innovate, and inspire becomes a serious advantage. Co-creation through Play is an interactive, experiential learning session that will utilise the LEGO® SERIOUS PLAY® (LSP) method in unlocking knowledge, creativity, and insight to better understand consumers and their needs.  The LSP method is an innovative facilitation, communication, & problem-solving technique that utilises PLAY with PURPOSE to help individuals, organisations, and businesses build better insights, engagement, and innovative thinking. And yes, using a lot of LEGO® bricks.
      • Myke Santos

        Certified LEGO Serious Play Facilitator

        Brick by Brick PH

    • 04:45 PM - 05:25 PM
      Plenary Hall
      Marketing to Unlock Rising Expectations (BX, CX)
      • Shaifali Nathan

        Head of Large Customer Marketing - Asia Pacific

        Google

  • DOCK
    • 09:00 AM - 09:40 AM
      Leveraging OTT in Media & Entertainment (Sponsored Talk by ABS-CBN)
      Discover the impact of local content in the OTT space
      • Elaine Uy-Casipit

        OIC-Head of the Digital Media Division

        ABS-CBN

    • 09:00 AM - 09:10 AM
      Plenary Hall
      DigiCon Day 2 Opening
    • 09:41 AM - 10:10 AM
      Plenary Hall
      Fireside Chat: Content for a New Genearation
      Lessons from VICE on what milllennials and centennials want from content. Dispelling myths around millennial content habits and preferences How VICE was able to make hard-hitting topics relevant to this generation How to engage this generation beyond content
      • Hosi Simon

        CEO - Asia Pacific

        VICE Media

    • 10:11 AM - 10:40 AM
      Dispatches from the Frontlines of Technology
      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 10:41 AM - 11:05 AM
      Mainstream Immersive Storytelling: Hype vs. Reality of Virtual Reality
      1. Hype vs. Reality of Virtual Reality 2. When is the tipping point for Mainstream adoption? 3. Implications of this new medium? 4. What it means for consumers and advertisers?
      • George Royeca

        CEO

        Group of Five Creative Concepts

    • 11:15 AM - 12:00 PM
      Meeting Room 4
      What Will the New Agency Look Like? Lessons from the Entropia Experience (BX., CX)
      The world of advertising is deeply disrupted by the twin forces of data and technology. Lines are blurring between traditional advertising agency, media owners, technology players, client organizations and consultancies, when it comes to offering advertising and marketing services. Amidst this, a barely two-year old Entropia has built an offering that spans creative, media, social, CRM, platforms, big data and business consulting across more than 35 global and local blue chip clients.   What does the future look like? What does it take to get there? How to negotiate the fine line between being a martyr and a gamechanger?
      • Prashant Kumar

        Founder

        ENTROPIA

    • 11:15 AM - 12:00 PM
      Reception Hall
      Imbentalks
      Hear from the Filipino inventors of the Smart Surfaces Project, Argon 40, and Vaquform, and why we must push for a maker culture in the country.
      • Nestor Tiglao

        Inventor

        Smart Surfaces Project

      • Ibba Rasul Bernardo

        CEO and Founder

        Sari Software Solutions

      • John Tan

        Founder

        Vaquform

      • Carlo Grant Yu

        Innovator

        Wifi Vending Maching

      • Joseph Zapanta

        Founder

        Argon 40

    • 02:00 PM - 02:40 PM
      Meeting Room 4
      Less Content, More Context: The Role of Experience + Culture in Contextual Commerce (CX, UX)
      • Michael Patent

        Founder

        Culture Group

    • 02:30 PM - 03:30 PM
      Reception Hall
      Open Innovation Sessions: Innovation and You - The Importance of Innovations and Its Relevance to Your Industry
      • Vince G. Tobias

        Head of Innovation

        Ayala

      • Erwin Ong

        Head of Innovation, Quality, Ecosystem, Site Improvement, & Employee Engagement

        Nokia

      • Jimmy Cassells

        Co-Founder & CEO

        Spiralytics, Inc

      • John Aguilar

        Host and Creator

        The Final Pitch on CNN Philippines

      • Grace Sorongon

        Senior Vice President & Managing Director

        John Clements Consultants, Inc.

    • 02:55 PM - 03:35 PM
      Meeting Room 4
      Marketing and Mobility
      • Krishna Kumar

        Regional Manager - APAC

        Waze

    • 03:30 PM - 04:30 PM
      Reception Hall
      Open Innovation Sessions: How We Handle Data - the Importance of Being Data-Driven in the Context of Corporate Innovation
      • Ellard Capiral

        Founder and C.E.O.

        AdMov Transport Marketing Solutions

      • Mike Zapata

        VP of Investment Banking

        RCBC Capital Corporation

      • Geraldine Dy

        Retail Digital Lead

        Security Bank

      • Christian Besler

        Chief Digital Officer

        AC Health

    • 03:40 PM - 04:30 PM
      Meeting Room 4
      Experiential Storytelling Lessons from Games (BX)
      What can brands learn from the gaming industry when it comes to creating immersive experiences that entertains and deepens fan engagement
      • Chris Tran

        Country Manager - SEA

        RIOT Games

    • 04:45 PM - 05:25 PM
      Plenary Hall
      The Real Impact of Technological Disruption in Emerging Economies (Sponsored Talk by Angkas)
      - The unseen story of Angkas' role in bringing Filipinos in the digital economy - How Technology can change lives at grassroots level - The real challenge of disruption in a regulated world - What it means to change consumer behaviour and societal mindsets-
      • Angeline Tham

        CEO

        Angkas

  • NODE
    • 09:00 AM - 09:40 AM
      Leveraging OTT in Media & Entertainment (Sponsored Talk by ABS-CBN)
      Discover the impact of local content in the OTT space
      • Elaine Uy-Casipit

        OIC-Head of the Digital Media Division

        ABS-CBN

    • 09:00 AM - 09:10 AM
      Plenary Hall
      DigiCon Day 2 Opening
    • 09:41 AM - 10:10 AM
      Plenary Hall
      Fireside Chat: Content for a New Genearation
      Lessons from VICE on what milllennials and centennials want from content. Dispelling myths around millennial content habits and preferences How VICE was able to make hard-hitting topics relevant to this generation How to engage this generation beyond content
      • Hosi Simon

        CEO - Asia Pacific

        VICE Media

    • 10:11 AM - 10:40 AM
      Dispatches from the Frontlines of Technology
      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 10:41 AM - 11:05 AM
      Mainstream Immersive Storytelling: Hype vs. Reality of Virtual Reality
      1. Hype vs. Reality of Virtual Reality 2. When is the tipping point for Mainstream adoption? 3. Implications of this new medium? 4. What it means for consumers and advertisers?
      • George Royeca

        CEO

        Group of Five Creative Concepts

    • 11:15 AM - 12:00 PM
      Meeting Room 5
      Creating winning experiences in a reinvented media landscape
      • Ben Poole

        Managing Director - APAC

        Reprise

    • 11:15 AM - 12:00 PM
      Reception Hall
      Imbentalks
      Hear from the Filipino inventors of the Smart Surfaces Project, Argon 40, and Vaquform, and why we must push for a maker culture in the country.
      • Nestor Tiglao

        Inventor

        Smart Surfaces Project

      • Ibba Rasul Bernardo

        CEO and Founder

        Sari Software Solutions

      • John Tan

        Founder

        Vaquform

      • Carlo Grant Yu

        Innovator

        Wifi Vending Maching

      • Joseph Zapanta

        Founder

        Argon 40

    • 02:00 PM - 02:40 PM
      Meeting Room 5
      Why and How Luxury Brands Win on Experience Marketing (BX, CX)
      • Avis Easteal

        Head of Consumer

        Luxasia

    • 02:30 PM - 03:30 PM
      Reception Hall
      Open Innovation Sessions: Innovation and You - The Importance of Innovations and Its Relevance to Your Industry
      • Vince G. Tobias

        Head of Innovation

        Ayala

      • Erwin Ong

        Head of Innovation, Quality, Ecosystem, Site Improvement, & Employee Engagement

        Nokia

      • Jimmy Cassells

        Co-Founder & CEO

        Spiralytics, Inc

      • John Aguilar

        Host and Creator

        The Final Pitch on CNN Philippines

      • Grace Sorongon

        Senior Vice President & Managing Director

        John Clements Consultants, Inc.

    • 02:55 PM - 03:35 PM
      Meeting Room 5
      How Data and UX Will Increase Approval Rates for Financial Products (UX, CX)
      GoBear is the biggest financial marketplace in SE Asia and wants to give consumers the best “search, match, transact” experience. Learn from how Gobear's great UX and data increases access to financial products for Filipinos.
      • Marnix Zwart

        Chief Product Officer / Co-Founder

        GoBear

    • 03:30 PM - 04:30 PM
      Reception Hall
      Open Innovation Sessions: How We Handle Data - the Importance of Being Data-Driven in the Context of Corporate Innovation
      • Ellard Capiral

        Founder and C.E.O.

        AdMov Transport Marketing Solutions

      • Mike Zapata

        VP of Investment Banking

        RCBC Capital Corporation

      • Geraldine Dy

        Retail Digital Lead

        Security Bank

      • Christian Besler

        Chief Digital Officer

        AC Health

    • 03:50 PM - 04:30 PM
      Meeting Room 5
      7 Ways to Drive Action Online and On Mobile (UX, CX)
      • Pat del Castillo

        Client Solutions Manager

        Facebook

    • 04:45 PM - 05:25 PM
      Plenary Hall
      The Real Impact of Technological Disruption in Emerging Economies (Sponsored Talk by Angkas)
      - The unseen story of Angkas' role in bringing Filipinos in the digital economy - How Technology can change lives at grassroots level - The real challenge of disruption in a regulated world - What it means to change consumer behaviour and societal mindsets-
      • Angeline Tham

        CEO

        Angkas

  • ARENA
    • 09:00 AM - 09:40 AM
      Leveraging OTT in Media & Entertainment (Sponsored Talk by ABS-CBN)
      Discover the impact of local content in the OTT space
      • Elaine Uy-Casipit

        OIC-Head of the Digital Media Division

        ABS-CBN

    • 09:00 AM - 09:10 AM
      Plenary Hall
      DigiCon Day 2 Opening
    • 09:41 AM - 10:10 AM
      Plenary Hall
      Fireside Chat: Content for a New Genearation
      Lessons from VICE on what milllennials and centennials want from content. Dispelling myths around millennial content habits and preferences How VICE was able to make hard-hitting topics relevant to this generation How to engage this generation beyond content
      • Hosi Simon

        CEO - Asia Pacific

        VICE Media

    • 10:11 AM - 10:40 AM
      Dispatches from the Frontlines of Technology
      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 10:41 AM - 11:05 AM
      Mainstream Immersive Storytelling: Hype vs. Reality of Virtual Reality
      1. Hype vs. Reality of Virtual Reality 2. When is the tipping point for Mainstream adoption? 3. Implications of this new medium? 4. What it means for consumers and advertisers?
      • George Royeca

        CEO

        Group of Five Creative Concepts

    • 11:15 AM - 12:00 PM
      Plenary Hall
      #StartWithThem: connecting with your most receptive audience on Twitter (BX, CX)
      • Arvinder Gujral

        Managing Director - SEA

        Twitter

    • 11:15 AM - 12:00 PM
      Reception Hall
      Imbentalks
      Hear from the Filipino inventors of the Smart Surfaces Project, Argon 40, and Vaquform, and why we must push for a maker culture in the country.
      • Nestor Tiglao

        Inventor

        Smart Surfaces Project

      • Ibba Rasul Bernardo

        CEO and Founder

        Sari Software Solutions

      • John Tan

        Founder

        Vaquform

      • Carlo Grant Yu

        Innovator

        Wifi Vending Maching

      • Joseph Zapanta

        Founder

        Argon 40

    • 02:00 PM - 02:40 PM
      Plenary Hall
      What's the Next Stop for GRAB? (BX, UX)
      GRAB has ultimately changed transportation in the country – but it’s merely the first stop. What’s the long-term plan for GRAB? In the rest of SEA, GRAB is making a play in mobile wallets, grocery delivery, to financial services. What is the underlying goal in these moves? How does GRAB approach innovations?
      • Brian Cu

        Head of Philippines

        GRAB

    • 02:30 PM - 03:30 PM
      Reception Hall
      Open Innovation Sessions: Innovation and You - The Importance of Innovations and Its Relevance to Your Industry
      • Vince G. Tobias

        Head of Innovation

        Ayala

      • Erwin Ong

        Head of Innovation, Quality, Ecosystem, Site Improvement, & Employee Engagement

        Nokia

      • Jimmy Cassells

        Co-Founder & CEO

        Spiralytics, Inc

      • John Aguilar

        Host and Creator

        The Final Pitch on CNN Philippines

      • Grace Sorongon

        Senior Vice President & Managing Director

        John Clements Consultants, Inc.

    • 02:55 PM - 03:35 PM
      Plenary Hall
      Debate: Is Digital Content a Hype? (BX)
      • Kate Delos Reyes

        Managing Director, Philippines

        GetCraft

      • Raymond Ajon

        Country Sales & Operations Director

        Snapcart

      • Arianne Kader-Cu

        Country Head

        Viu

      • Tina Sarmiento

        Brand Manager

        Bayer Philippines

      • Mike Joson

        Head of Digital Marketing

        PhilamLife

    • 03:30 PM - 04:30 PM
      Reception Hall
      Open Innovation Sessions: How We Handle Data - the Importance of Being Data-Driven in the Context of Corporate Innovation
      • Ellard Capiral

        Founder and C.E.O.

        AdMov Transport Marketing Solutions

      • Mike Zapata

        VP of Investment Banking

        RCBC Capital Corporation

      • Geraldine Dy

        Retail Digital Lead

        Security Bank

      • Christian Besler

        Chief Digital Officer

        AC Health

    • 03:50 PM - 04:30 PM
      Plenary Hall
      Technology & Innovation: The Brand Pilipinas Way (BX)
      • Jose Magsaysay

        CEO

        Potato Corner

      • Arvie de Vera

        Head of Fintech Partnerships

        Unionbank

      • Amor Maclang

        Marketing & Communications Innovator

        GeiserMaclang Marketing Communications Inc.

      • Stephen Ku

        CEO

        Eventscape Manila

    • 04:45 PM - 05:25 PM
      Plenary Hall
      The Real Impact of Technological Disruption in Emerging Economies (Sponsored Talk by Angkas)
      - The unseen story of Angkas' role in bringing Filipinos in the digital economy - How Technology can change lives at grassroots level - The real challenge of disruption in a regulated world - What it means to change consumer behaviour and societal mindsets-
      • Angeline Tham

        CEO

        Angkas

  • LABS
    • 09:00 AM - 09:40 AM
      Leveraging OTT in Media & Entertainment (Sponsored Talk by ABS-CBN)
      Discover the impact of local content in the OTT space
      • Elaine Uy-Casipit

        OIC-Head of the Digital Media Division

        ABS-CBN

    • 09:00 AM - 09:10 AM
      Plenary Hall
      DigiCon Day 2 Opening
    • 09:41 AM - 10:10 AM
      Plenary Hall
      Fireside Chat: Content for a New Genearation
      Lessons from VICE on what milllennials and centennials want from content. Dispelling myths around millennial content habits and preferences How VICE was able to make hard-hitting topics relevant to this generation How to engage this generation beyond content
      • Hosi Simon

        CEO - Asia Pacific

        VICE Media

    • 10:11 AM - 10:40 AM
      Dispatches from the Frontlines of Technology
      • Samuel Burke

        Business and Technology News Correspondent

        CNN

    • 10:41 AM - 11:05 AM
      Mainstream Immersive Storytelling: Hype vs. Reality of Virtual Reality
      1. Hype vs. Reality of Virtual Reality 2. When is the tipping point for Mainstream adoption? 3. Implications of this new medium? 4. What it means for consumers and advertisers?
      • George Royeca

        CEO

        Group of Five Creative Concepts

    • 11:15 AM - 12:00 PM
      Banquet Halls 1-3
      Google Workshop: UX and mobile speed (UX)
      • Minh Nguyen

        Advertisers’ User Experience Lead, Southeast Asia

        Google

      • Bhavna Taneja

        Mobile UX Lead, South East Asia

        Google

    • 11:15 AM - 12:00 PM
      Reception Hall
      Imbentalks
      Hear from the Filipino inventors of the Smart Surfaces Project, Argon 40, and Vaquform, and why we must push for a maker culture in the country.
      • Nestor Tiglao

        Inventor

        Smart Surfaces Project

      • Ibba Rasul Bernardo

        CEO and Founder

        Sari Software Solutions

      • John Tan

        Founder

        Vaquform

      • Carlo Grant Yu

        Innovator

        Wifi Vending Maching

      • Joseph Zapanta

        Founder

        Argon 40

    • 02:00 PM - 02:40 PM
      Banquet Halls 1-3
      Future-proofing your brand story for the customer of the future (BX)
      A discussion on how storytellers use tangible technology to design and create holistic experiences to narrate a story for an evolving audience.
      • Alejandro "Briggs" Abrigo

        VP and Group Creative Director

        Eventscape Manila

      • Quark Henares

        Globe Studios

        Head

      • Dennis Marasigan

        Actor, Writer, Director

        Artist

      • Ramil Gulle

        Author and Writer

        Artist

      • Mike Constantino

        Founder / Managing Partner

        Homonym

    • 02:30 PM - 03:30 PM
      Reception Hall
      Open Innovation Sessions: Innovation and You - The Importance of Innovations and Its Relevance to Your Industry
      • Vince G. Tobias

        Head of Innovation

        Ayala

      • Erwin Ong

        Head of Innovation, Quality, Ecosystem, Site Improvement, & Employee Engagement

        Nokia

      • Jimmy Cassells

        Co-Founder & CEO

        Spiralytics, Inc

      • John Aguilar

        Host and Creator

        The Final Pitch on CNN Philippines

      • Grace Sorongon

        Senior Vice President & Managing Director

        John Clements Consultants, Inc.

    • 02:55 PM - 03:35 PM
      Banquet Halls 1-3
      The Rise of Stories + IG Story School (BX, UX)
      • Alex de Leon

        Regional Product Marketing Manager, SEA

        Facebook

      • Cams Sta. Ana

        Client Solutions Manager

        FACEBOOK

    • 03:30 PM - 04:30 PM
      Reception Hall
      Open Innovation Sessions: How We Handle Data - the Importance of Being Data-Driven in the Context of Corporate Innovation
      • Ellard Capiral

        Founder and C.E.O.

        AdMov Transport Marketing Solutions

      • Mike Zapata

        VP of Investment Banking

        RCBC Capital Corporation

      • Geraldine Dy

        Retail Digital Lead

        Security Bank

      • Christian Besler

        Chief Digital Officer

        AC Health

    • 03:50 PM - 04:30 PM
      Banquet Halls 1-3
      Consumer Intelligence: See The World Through Your Customers’ Eyes (CX, BX)
      What do your customers want, need and expect in this new age of digital transformation? As an ambitious marketer, your role is to see your customers through an integrated and unified Audience-First lens to tailor better customer experiences and activation journeys that reflect this insight. In this track, you will learn how to think beyond traditional marketing, strategically utilize the vast amount of data out there to create digital intelligence insights for smarter marketing. Learn how to identify and engage your customers in the most effective way, understand passion points and associations with your brand to leverage on strengths and capitalize swiftly on emerging market opportunities.
      • Dillon Lim

        VP, Strategic Business Development, Analytics & Insights

        Amobee

    • 04:45 PM - 05:25 PM
      Plenary Hall
      The Real Impact of Technological Disruption in Emerging Economies (Sponsored Talk by Angkas)
      - The unseen story of Angkas' role in bringing Filipinos in the digital economy - How Technology can change lives at grassroots level - The real challenge of disruption in a regulated world - What it means to change consumer behaviour and societal mindsets-
      • Angeline Tham

        CEO

        Angkas

  • DOCK
    • 09:00 AM - 09:15 AM
      Plenary Hall
      DigiCon Day 3 Opening
    • 09:16 AM - 09:45 AM
      Plenary Hall
      Everything Stinks Until it Doesn't
      • Dr. Joe Fry

        Global Creative Team

        Google ZOO

    • 09:46 AM - 10:15 AM
      Plenary Hall
      Maturity in Measurement: A New Standard in the Age of Transparency
      • Sanchit Sanga

        Chief Digital Officer - APAC & MENA

        MINDSHARE

    • 10:16 AM - 10:45 AM
      Plenary Hall
      #finclusion through Innovation (Sponsored Talk by Cashalo)
      • Hamilton Angluben

        General Manager

        Cashalo

    • 10:46 AM - 11:10 AM
      Plenary Hall
      Growing your business without brick and mortar
      • Jesus Romero

        Chief Operating Officer

        Converge ICT Solutions

    • 11:15 AM - 12:00 PM
      Meeting Room 4
      Winning with today's customers: Evolved Customers Need an Engaging Experience (CX)
      • Malcolm Koh

        Customer Experience Strategist

        ZENDESK

    • 12:01 PM - 02:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Meeting Room 5
      Making your Advertising Accountable: What Data Makes Possible (BX)
      Globally in 2018 there has been much hype about “Direct to Consumer / DTC” and the concept of bringing programmatic in-house. The reality is, as marketers assume more responsibility for revenue and are promoted into roles such as Chief Customer or Growth Officer, their starting point is bringing DATA in house. In a digital world, customer expectations are set by brands you never even considered to be competitors. Now marketers have to know who they’re selling to and deliver seamless, personal, experiences in the moment. Savvy modern marketers are connect their ad spending strategies to their marketing communications, leveraging data to make smarter media buying and campaign planning decisions. Connecting first party data across the enterprise and leveraging that intelligence enables agility, reliability, and a consistent view of who to target, convert and retain across your customer lifecycle. Attend this session to understand how to improve conversions, connect cross-channel experiences, deliver personalisation at scale, enrich what you know about your prospects and customers and deliver an effective ROAS.
      • Wendy Hogan

        CX and Marketing Strategy Director

        Oracle

      • Alex Fong

        Principal Sales Consultant

        Oracle

    • 02:55 PM - 03:35 PM
      Meeting Room 4
      Experience Economy and Ethics: The Moral Dilemma in the Fourth Industrial Age (BX)
      Bill Gates believes technology is amoral. But it was never a question of technology, per se, being nefarious. Throughout history, the issue has always been the just and humane boundaries humankind had or had not set. In the 4th Industrial Age, powered by Big Data, AI, and immersive technologies, the Experience Economy is expected to deliver on-demand, real-time brand and customer interactions. We cannot afford to craft moral definitions and consequently, policy after the fact. Technological crimes are growing exponentially in scope and depth; deliberately exploiting the absence of shared moral vocabulary and the lag and loopholes in global regulation and policy authoring. As the 2018 Bloomberg Business article, 'Silicon Valley Has Failed to Protect Our Data. Here’s How to Fix It' by Paul Ford states: “Ethics don’t scale."
      • Peachy Pacquing

        Chief Connector and Mission Controller

        The Just League

    • 03:50 PM - 04:30 PM
      Meeting Room 4
      How does that make you feel?: The Power of Consumer Experiences. Six practical ways to create stronger connections with consumers through experiences (BX)
      The experiential phenomenon has emerged as one way things are being shaken up. It represents a shift in priorities – away from simple product functionality to something more intangible and, arguably, more meaningful to the consumer. The best ideas in experiential all have certain things in common. There’s no shortage of successful examples across retail’s many sectors, and there are a number of universally true themes which underpin an e‑ ective experiential approach. We look at some of them here. The material includes insight and expert views from Kantar Worldpanel across fashion, entertainment, FMCG, out of home and alcohol, and features opinions from Kantar Consulting and Kantar TNS experts to give the full picture.
      • Lourdes Deocareza

        New Business Development Director

        Kantar Worldpanel

    • 04:40 PM - 05:10 PM
      Plenary Hall
      After Digicon, Just Another Ordinary Monday?
      • Leigh Reyes

        President & Chief Creative Officer - Philippines

        MullenLowe

    • 06:00 PM - 09:00 PM
      BOOMERANG AWARDS
  • NODE
    • 09:00 AM - 09:15 AM
      Plenary Hall
      DigiCon Day 3 Opening
    • 09:16 AM - 09:45 AM
      Plenary Hall
      Everything Stinks Until it Doesn't
      • Dr. Joe Fry

        Global Creative Team

        Google ZOO

    • 09:46 AM - 10:15 AM
      Plenary Hall
      Maturity in Measurement: A New Standard in the Age of Transparency
      • Sanchit Sanga

        Chief Digital Officer - APAC & MENA

        MINDSHARE

    • 10:16 AM - 10:45 AM
      Plenary Hall
      #finclusion through Innovation (Sponsored Talk by Cashalo)
      • Hamilton Angluben

        General Manager

        Cashalo

    • 10:46 AM - 11:10 AM
      Plenary Hall
      Growing your business without brick and mortar
      • Jesus Romero

        Chief Operating Officer

        Converge ICT Solutions

    • 11:15 AM - 12:00 PM
      Meeting Room 5
      Beautiful Data: How Sephora Users Customer Insight to Turn Buyers Into Loyal Customers
      • TP Pura

        Customer Insights & CRM Innovations - SEA

        Sephora

    • 12:01 PM - 02:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Meeting Room 5
      How Machine Learning and AI are Changing CX (CX)
      • Jay Jenkins

        Head of Customer Engineering - Southeast Asia, Google Cloud

        Google

    • 02:55 PM - 03:35 PM
      Meeting Room 4
      Holistic Measurement in a Multiscreen World
      • Pablo Gomez

        Media Director

        Kantar

    • 03:50 PM - 04:30 PM
      Meeting Room 5
      How Industries are Leveraging the Strengths of AR and VR
      • Alexander Hamilton

        CEO Asia

        Vobling

    • 04:40 PM - 05:10 PM
      Plenary Hall
      After Digicon, Just Another Ordinary Monday?
      • Leigh Reyes

        President & Chief Creative Officer - Philippines

        MullenLowe

    • 06:00 PM - 09:00 PM
      BOOMERANG AWARDS
  • ARENA
    • 09:00 AM - 09:15 AM
      Plenary Hall
      DigiCon Day 3 Opening
    • 09:16 AM - 09:45 AM
      Plenary Hall
      Everything Stinks Until it Doesn't
      • Dr. Joe Fry

        Global Creative Team

        Google ZOO

    • 09:46 AM - 10:15 AM
      Plenary Hall
      Maturity in Measurement: A New Standard in the Age of Transparency
      • Sanchit Sanga

        Chief Digital Officer - APAC & MENA

        MINDSHARE

    • 10:16 AM - 10:45 AM
      Plenary Hall
      #finclusion through Innovation (Sponsored Talk by Cashalo)
      • Hamilton Angluben

        General Manager

        Cashalo

    • 10:46 AM - 11:10 AM
      Plenary Hall
      Growing your business without brick and mortar
      • Jesus Romero

        Chief Operating Officer

        Converge ICT Solutions

    • 11:15 AM - 12:00 PM
      Plenary Hall
      Your Digital Marketing Campaign, #EPICSUCCESS or #EPICFAIL? Measuring Metrics that Matter
      • Chay Mondejar Saputil

        Client Partner

        FACEBOOK

    • 12:01 PM - 02:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:40 PM
      Plenary Hall
      Debate: Transparency and Building Trust in Today's Digital Ecosystem (BX)
      • Sean Ter

        Regional Strategy Director

        INNITY

      • Amina Rillo

        Chief Digital Officer

        Summit Media

      • Abhishek Gupta

        Mindshare Philippines

        Managing Director – Team Unilever

      • Ayman Haydar

        CEO

        MMP

      • Paolo Mercado

        SVP Marketing, Communications, and Innovation

        Nestle

    • 02:55 PM - 03:35 PM
      Plenary Hall
      Pride@Tech
      • Jolly Estaris

        Video Specialist

        GOOGLE

    • 03:50 PM - 04:30 PM
      Plenary Hall
      Government x Design (CX)
      Private businesses are not the only ones benefitting from using design principles to solve problems. Now, governments all over the world are turning to design, in a mission to invite users themselves in redesigning government policies and services. Recently, the Department of Trade and Industry partnered with startups and design companies for Project One, which is an online portal where businesses can conveniently register and access content on all things about starting a business. More than the launch of the website, Project One introduced new processes to the government agency, such as the Design Sprint. In this fireside chat, let’s take a look at the journey of Project One, and why it is an important milestone.
      • Denise Haak

        Founder and Chief Experience Officer

        QUIDDITY Usability Labs

      • Undersecretary Nora Terado

        Undersecretary

        Department of Trade and Industry

    • 04:40 PM - 05:10 PM
      Plenary Hall
      After Digicon, Just Another Ordinary Monday?
      • Leigh Reyes

        President & Chief Creative Officer - Philippines

        MullenLowe

    • 06:00 PM - 09:00 PM
      BOOMERANG AWARDS
  • LABS
    • 09:00 AM - 09:15 AM
      Plenary Hall
      DigiCon Day 3 Opening
    • 09:16 AM - 09:45 AM
      Plenary Hall
      Everything Stinks Until it Doesn't
      • Dr. Joe Fry

        Global Creative Team

        Google ZOO

    • 09:46 AM - 10:15 AM
      Plenary Hall
      Maturity in Measurement: A New Standard in the Age of Transparency
      • Sanchit Sanga

        Chief Digital Officer - APAC & MENA

        MINDSHARE

    • 10:16 AM - 10:45 AM
      Plenary Hall
      #finclusion through Innovation (Sponsored Talk by Cashalo)
      • Hamilton Angluben

        General Manager

        Cashalo

    • 10:46 AM - 11:10 AM
      Plenary Hall
      Growing your business without brick and mortar
      • Jesus Romero

        Chief Operating Officer

        Converge ICT Solutions

    • 11:15 AM - 12:00 PM
      Banquet Halls 1-3
      Innovating the Banking Experience (BX, CX)
      • Fam Alonto

        Co-Founder

        TechDB.io

    • 12:01 PM - 02:00 PM
      Reception Hall
      LUNCH
    • 02:00 PM - 02:20 PM
      Banquet Halls 1-3
      What do Today's Consumers Want from Banks? (BX, UX)
      • Marnix Zwart

        Chief Product Officer / Co-Founder

        GoBear

      • Geia Lopez

        Industry Analyst

        Google Philippines

      • Gino Borromeo

        Chief Strategy Officer

        McCann Worldgroup, Philippines

    • 02:20 PM - 02:40 PM
      Banquet Halls 1-3
      Delivering Personalized CX in Retail Banking (CX)
      • Arthur Policarpio

        CEO

        Mobext Philippines

    • 02:40 PM - 03:00 PM
      Banquet Halls 1-3
      How to Build Capabilities for a Digital-Only Customer Experience (UX, CX)
      • Denise Haak

        Founder and Chief Experience Officer

        QUIDDITY Usability Labs

    • 03:00 PM - 03:20 PM
      Banquet Halls 1-3
      VISA SESSION 1 (a by-invite-only session)
      • Shabab Muhaddes

        Head of Product, Indonesia, Philippines & Guam

        Visa

    • 03:20 PM - 03:40 PM
      Banquet Halls 1-3
      VISA SESSION 2 (a by-invite-only-session)
      • Fernando de Matos

        AP Head of Sponsorships, Marketing

        Visa

    • 04:40 PM - 05:10 PM
      Plenary Hall
      After Digicon, Just Another Ordinary Monday?
      • Leigh Reyes

        President & Chief Creative Officer - Philippines

        MullenLowe

    • 06:00 PM - 09:00 PM
      BOOMERANG AWARDS