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  • track

    1

    User Experience (UX)

    How do people experience the use of your product, system, or service? Are you offering an intuitive and frictionless experience? User Experience (UX) is about the interaction of users with your products, making sure that we design the experience to help users achieve their goals in the most efficient way.

    Topics in this content stage include:

    • Design
    • Information architecture
    • Visual design
    • User research

  • track

    2

    Customer Experience (CX)

    How do your customers experience your brand through every step of the customer journey? CX is the sum total of those interactions across different touchpoints – from when they start researching about your product, when they get to try it, and when they seek support and customer service when their needs are not met.

    This theme will explore the role of digital in:

    • Customer service
    • Sales process
    • Product delivery
    • Customer retention and loyalty

  • track

    3

    Brand Experience (BX)

    How do your customers and your industry perceive and feel about your brand? What does your brand stand for? Brand Experience (BX) is the all-encompassing experience that your customers have, before, during, and after they interact with your brand – from your products, service, shopping experience, communications, and other brand-related stimuli.

    Topics in this content stage include:

    • Marketing and Media Strategy
    • Creatives
    • Consumer Insighting

    Coming Soon

    Coming Soon

    Coming Soon