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  • track

    1

    LEAD

     How do you lead a team, big or small, when turbulence is the new normal? What kind of organization builds resilience and curiosity? How do you formulate marketing strategy in an on-demand, non-linear world? When technological developments run ahead of policy, what kind of self-regulation must be in place?

    Look to the Lead track to upgrade your leadership skills and thinking, no matter what career stage you’re in.

  • track

    2

    EXPLORE

    The pace of change can be overwhelming, but also thrilling at the same time. Marketers have never had so many shiny new toys as today. But which toy is best? How do you stay ahead of the curve? How do you integrated emerging technology with marketing processes and consumer journeys?

    The Explore track will upgrade your vocabulary, your concepts, and your working knowledge of marketingrelevant technology.

  • track

    3

    APPLY

    There’s nothing like hands-on learning to not only become familiar with concepts, but to become excited by the possibilities. From Instagram Stories workshops to gamified UX sprints, there are many ways to get from principles to applications.

    The Apply track will let you choose from a wide variety of first-hand intensive sessions.

  • track

    4

    PRACTICE (Room A)

    Transformation isn’t just wide, it’s deep. Category verticals have seen wave after wave of disruption and change, from finance to travel to beauty.

    In the Practice track, you can zero in on particular categories, and see how technology and digital marketing are key to transforming and unlocking the growth potential throughout the chain.

  • track

    5

    PRACTICE (Room B)

    Deep dive into more verticals in this Practice Track and see how digital technology impacts how industries operate, how they connect with their customers, and even how they create their products and services.

  • track

    6

    MASTERCLASS

    Intensive sessions focusing on some of the most relevant topics in today's digital landscape. Expect these sessions to be interactive, engaging, and with an actionable output.

Check our 3-day agenda at DigiCon 2019

  • LEAD
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon LEAP Opening
    • 09:46 AM - 10:15 AM
      Plenary Hall
      Keynote Talk
      No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
      • Patty McCord

        Former Chief Talent Officer,

        Netflix | Author,

    • 10:16 AM - 10:35 AM
      Plenary Hall
      Keynote Q&A with Patty McCord
    • 10:36 AM - 11:05 AM
      Plenary Hall
      Project Oxygen: Why Good Managers are Important
      • Martin Gonzalez

        Organizational Development Partner

        Google

    • 11:05 AM - 11:35 AM
      Plenary Hall
      STORIES: Harnessing the power of a cultural phenomenon
      • Sumit Sharma

        Product Marketing Lead, Video & Stories - APAC

        Facebook

    • 11:35 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Plenary Hall
      Uncommon Growth: Igniting Culture Acceleration in Digital Transformation
      • Jacqueline Thng

        Partner

        Prophet

    • 02:10 PM - 02:50 PM
      Plenary Hall
      The Future of Work: Building Culture and Innovation
      • Ken Hoskin

        HR Director, SEA & APAC Tech

        Facebook

    • 03:05 PM - 03:45 PM
      Plenary Hall
      How to Fail in Digital Transformation
      • Jesus Romero

        Chief Operating Officer

        Converge ICT Solutions

    • 04:00 PM - 04:40 PM
      Plenary Hall
      Surveillance Capitalism
      • Peachy Pacquing

        Masters Program Manager

        Hyper Island

    • 04:55 PM - 05:40 PM
      Plenary Hall
      Closing Plenary: Why Creativity Matters in Digital
      • Matt Biespiel

        Founder

        MB Consulting

  • EXPLORE
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon LEAP Opening
    • 09:46 AM - 10:15 AM
      Plenary Hall
      Keynote Talk
      No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
      • Patty McCord

        Former Chief Talent Officer,

        Netflix | Author,

    • 10:16 AM - 10:35 AM
      Plenary Hall
      Keynote Q&A with Patty McCord
    • 10:36 AM - 11:05 AM
      Plenary Hall
      Project Oxygen: Why Good Managers are Important
      • Martin Gonzalez

        Organizational Development Partner

        Google

    • 11:05 AM - 11:35 AM
      Plenary Hall
      STORIES: Harnessing the power of a cultural phenomenon
      • Sumit Sharma

        Product Marketing Lead, Video & Stories - APAC

        Facebook

    • 11:35 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Summit Halls C&D
      The Evolution of Digital Marketing Ecosystems: A Perspective from China
      • Hans Lopez Vito

        Chief Operating Officer - Greater China

        BBDO

    • 02:10 PM - 02:50 PM
      Summit Halls C&D
      The Secret to Capturing GenZ & Millennial Attention Span
      • Roland Ros

        Founder

        Kumu

    • 03:05 PM - 03:45 PM
      Summit Halls C&D
      Mass to Mastery - Creative at Scale in 2020
      • Raushida Vasaiwala

        General Manager - APAC

        Celtra

      • Jean Lander Agor

        Associate Director, Media Strategy & Creatives

        AdSpark

    • 04:00 PM - 04:40 PM
      Summit Halls C&D
      The Content and Data Synergy
      • Sebastien Caudron

        Global Lead

        IncaTech

    • 04:55 PM - 05:40 PM
      Plenary Hall
      Closing Plenary: Why Creativity Matters in Digital
      • Matt Biespiel

        Founder

        MB Consulting

  • APPLY
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon LEAP Opening
    • 09:46 AM - 10:15 AM
      Plenary Hall
      Keynote Talk
      No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
      • Patty McCord

        Former Chief Talent Officer,

        Netflix | Author,

    • 10:16 AM - 10:35 AM
      Plenary Hall
      Keynote Q&A with Patty McCord
    • 10:36 AM - 11:05 AM
      Plenary Hall
      Project Oxygen: Why Good Managers are Important
      • Martin Gonzalez

        Organizational Development Partner

        Google

    • 11:05 AM - 11:35 AM
      Plenary Hall
      STORIES: Harnessing the power of a cultural phenomenon
      • Sumit Sharma

        Product Marketing Lead, Video & Stories - APAC

        Facebook

    • 11:35 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 02:15 PM
      Banquet Halls 1-3
      Analog Strategy for Digital Marketing: Or, Let’s Just Call It a Strategy Workshop
      It’s not about doing ‘digital marketing’, it’s about marketing effectively in a digital world.” Ivan Menezes, CEO of Diageo Many marketers and agency folk alike have difficulties to distinguish between strategy and tactics - this is particularly the case when it comes to the digital space. Guided by short-term data and metrics, we often jump to so-called efficient solutions, before even having a clear picture on what our positioning is or who we should be targeting. This workshop provides an overall framework and various thinking tools for how to best integrate age-old strategy basics with the creation of (digital) tactics.
      • Andreas Krasser

        CEO - Hong Kong

        DDB

    • 02:30 PM - 03:30 PM
      Banquet Halls 1-3
      Translating Creative Concepts in Usable Designs
      Often we come across a great creative concepts that would makes our digital products shine and standout. But while these concepts work great on paper, sometimes they falter when translated into working UI designs. Learning to balance between aesthetic and usability is paramount in delivering a unique and memorable experience while still making it easy for people to get stuff done
      • Denise Haak

        Founder and Chief Experience Officer

        QUIDDITY Usability Labs

    • 03:45 PM - 04:45 PM
      Banquet Halls 1-3
      Winning Hearts and Minds with Creativity
      • Nic Burrows

        Creative Strategist

        Google

    • 04:55 PM - 05:40 PM
      Plenary Hall
      Closing Plenary: Why Creativity Matters in Digital
      • Matt Biespiel

        Founder

        MB Consulting

  • PRACTICE (Room A)
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon LEAP Opening
    • 09:46 AM - 10:15 AM
      Plenary Hall
      Keynote Talk
      No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
      • Patty McCord

        Former Chief Talent Officer,

        Netflix | Author,

    • 10:16 AM - 10:35 AM
      Plenary Hall
      Keynote Q&A with Patty McCord
    • 10:36 AM - 11:05 AM
      Plenary Hall
      Project Oxygen: Why Good Managers are Important
      • Martin Gonzalez

        Organizational Development Partner

        Google

    • 11:05 AM - 11:35 AM
      Plenary Hall
      STORIES: Harnessing the power of a cultural phenomenon
      • Sumit Sharma

        Product Marketing Lead, Video & Stories - APAC

        Facebook

    • 11:35 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 02:10 PM - 02:50 PM
      Meeting Room 4
      Trends Driving the Philippines' Affordable Travel and Hospitality Industry
      • Amit Saberwal

        Founder and CEO

        RedDoorz

    • 03:05 PM - 03:45 PM
      Meeting Room 4
      Opportunity in Chaos: Building Multi-Modal Mobility for the Next Billion
      Transportation is the backbone that enables megacities to live and breathe. But public transit in the developing world is fragmented and chaotic. These informal networks are often ad-hoc, reactionary, and very rarely centrally planned. Learn how Sakay is trying to uncover the invisible networks underlying Jeepneys and Tricycles, and what opportunities these present for advertisers, businesses, transport operators, and government agencies.
      • Philip Cheang

        Co-Founder / Product lead

        Sakay.PH

    • 04:00 PM - 04:40 PM
      Meeting Room 4
      Making Travel Happen through Content and Curation
    • 04:55 PM - 05:40 PM
      Plenary Hall
      Closing Plenary: Why Creativity Matters in Digital
      • Matt Biespiel

        Founder

        MB Consulting

  • PRACTICE (Room B)
    • 09:00 AM - 09:45 AM
      Plenary Hall
      DigiCon LEAP Opening
    • 09:46 AM - 10:15 AM
      Plenary Hall
      Keynote Talk
      No one in recent history has disrupted the grounds of human resources quite like Patty McCord. In this presentation, McCord engages audiences by delving into the compelling and innovative ideas that made her Netflix slide deck on company culture go viral. She shares thoughts on how to rethink terms like “fired” and “quit” in order to understand the realities of changing jobs in a way that honors service and teaches people to manage their own careers. Her belief is that by thinking like inventors, saying no to “best practices” and aligning what people do to the business and the customers, companies can take the policing out of policy to make work more productive and meaningful.
      • Patty McCord

        Former Chief Talent Officer,

        Netflix | Author,

    • 10:16 AM - 10:35 AM
      Plenary Hall
      Keynote Q&A with Patty McCord
    • 10:36 AM - 11:05 AM
      Plenary Hall
      Project Oxygen: Why Good Managers are Important
      • Martin Gonzalez

        Organizational Development Partner

        Google

    • 11:05 AM - 11:35 AM
      Plenary Hall
      STORIES: Harnessing the power of a cultural phenomenon
      • Sumit Sharma

        Product Marketing Lead, Video & Stories - APAC

        Facebook

    • 11:35 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Meeting Room 5
      Healthcare Disruptors
      • Paolo Bugayong

        Co-Founder and CEO

        AIDE

      • Christian Besler

        Chief Digital Officer

        Ayala Health (AC Health)

      • Germaine Erika Kaw

        Product Development Head

        MedGrocer

    • 02:10 PM - 02:50 PM
      Meeting Room 5
      The potential of digital neurocognitive assessments
      • Pin Chin Kwok

        Chief Business Officer; President - Asia

        Savonix

    • 03:05 PM - 03:45 PM
      Meeting Room 4
      Empowering the Wellness Generation
    • 04:55 PM - 05:40 PM
      Plenary Hall
      Closing Plenary: Why Creativity Matters in Digital
      • Matt Biespiel

        Founder

        MB Consulting

  • LEAD
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 11:35 AM - 12:15 PM
      Plenary Hall
      How Being Merchant-Focused Helped Zilingo Capture the APAC eCommerce Market (Fireside Chat)
      • Marita Abraham

        Chief Marketing Officer

        Zilingo

    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 02:40 PM - 03:20 PM
      Plenary Hall
      Can Creativity Save The World?
      “Creativity is as important in education as literacy and we should treat it with the same status.” This session will explore how visual communication has been used to reinvent the way children are taught and equip them with the creative skills to address the world’s biggest challenges.
      • Tanya Wilson

        Founder

        The Unusual Network

    • 03:35 PM - 04:15 PM
      Plenary Hall
      Advocating for Kid-Safe Media
      • Michelle Ching

        APAC Head of Sales

        TotallyAwesome

    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • EXPLORE
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 11:35 AM - 12:15 PM
      Summit Halls C&D
      Storytelling in a Digital World
      • Laurie Lee

        Client Partner

        Facebook

    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 01:45 PM - 02:25 PM
      Summit Halls C&D
      Content, Creativity, and Commerce: Brand Building in the New Age of Media
      In this session, Karl will be sharing about content strategies that his team has deployed on social media that has built a 20 million strong audience with zero dollars spent. He will be also sharing insights into his team's neuro science research that evaluates the impact of social media content on millennial audiences
      • Karl Mak

        CEO and Co-Founder

        Hepmil Media Group (SGAG and PGAG)

    • 02:40 PM - 03:20 PM
      Summit Halls C&D
      Digital Shoppers for Brand Growth: A Winning Formula
      Digital Shoppers represent a big business opportunity in the PH. Some companies find it challenging to get economic return out of Digital Transformation. How can we succeed at this? By: • Identifying the potential of Digital Shoppers using behavioural data • Using Consumer Mix Modelling to identify the best way to engage • Using Simulator to improve budget allocation • Measuring impact on Digital Shoppers
      • Ledz Lim

        Expert Solutions Director

        Kantar Worldpanel

    • 03:35 PM - 04:15 PM
      Summit Halls C&D
      New Marketing Operating Models: Content, Creative, and Influencer Marketing
      The rise of influential voices across the web, the different ways to leverage them across the new consumer journey and marketing funnel and the benefits that can bring, the role that technology can play to do this at scale, examples and case studies on how this can work, a look in to the future on where this is all going.
      • Matt Sutton

        CEO - Asia

        Whalar

    • 04:30 PM - 05:05 PM
      Summit Halls C&D
      From Funnel to Flywheel: Content Marketing's New Model
      : For years, companies have structured their business strategies around the funnel. But recently, the funnel has begun to fail marketers, salespeople, and business leaders alike. Today, customer referrals and word-of-mouth have become the largest influence on the purchase process, which means the funnel has one major flaw: It views customers as an afterthought, not a driving force. In this session you'll learn how replacing the funnel with a flywheel helps you use the momentum of your happy customers to drive referrals and repeat sales for your business.
      • Shahid Nizami

        Managing Director - APAC

        Hubspot

    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • APPLY
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 11:35 AM - 12:15 PM
      Banquet Halls 1-3
      Data-Driven Brand Activations: Opportunities and Risks
      Data gathering and analytics has long been the practice in digital but on-the-ground activation can also apply similar strategies. Learn about concepts that blend digital and on-the-ground and also the implications to privacy and data ethics that every marketer should be aware of.
      • Dominic Ligot

        Founding Board Member

        Analytics Association of the Philippines (AAP)

    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 01:45 PM - 02:45 PM
      Banquet Halls 1-3
      Messenger Academy: Build A Bot
      • Pat del Castillo

        Client Solutions Manager

        Facebook

      • Dale Lopez

        Creative Strategist - Philippines

        Facebook

    • 03:00 PM - 04:00 PM
      Banquet Halls 1-3
      Cybersecurity for Marketers
      • Yeo Siang Tiong

        General Manager - SEA

        Kaspersky Lab

      • Jesmond Chang

        Head of Corporate Communications APAC

        Kaspersky Lab

    • 04:15 PM - 05:00 PM
      Banquet Halls 1-3
      Is Marketing Going Rogue with Digital? Online )Brand Protection Strategies
      The Philippines tops the world list of internet usage – so brands here need to be on top of their online presence to make sure they remain prosperous, and marketers are quick to utilize digital channels to gain an advantage. At this session, learn about the cyber risks posed by an ever-expanding breadth of digital channels, the blind spots that companies miss, and why it matters to marketers. Also learn how companies can best mitigate potential revenue loss and reputational damage through sound policies and online brand protection strategies.
      • Jayce Yeo

        Regional Director

        CSC

    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • PRACTICE (Room B)
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 11:35 AM - 12:00 PM
      Meeting Room 5
      The ABCD of digital future - is there a winning formula?
      • Jacqueline Thng

        Partner

        Prophet

    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 01:45 PM - 02:25 PM
      Meeting Room 5
      Building a Truly Digital Bank
      • Dominic Ligot

        Founding Board Member

        Analytics Association of the Philippines (AAP)

    • 02:20 PM - 02:50 PM
      Meeting Room 5
      Future of Fintech
    • 02:55 PM - 03:30 PM
      Meeting Room 5
      Panel: The State of Local Fintech
      • Karen Puah

        Head of PR and Communications

        Razer

      • Paul Bantayan

        Head of Marketing

        Cashalo

      • Althea Santos

        Head of Operations

        Coins.ph

    • 03:55 PM - 04:50 PM
      Meeting Room 5
      VISA Exclusive Content
    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • PRACTICE (Room A)
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 11:35 AM - 12:15 PM
      Meeting Room 4
      Digital and the Business of Beauty
      • Jacqueline Yuengtian-Gutierrez

        CEO and Founder

        Happy Skin Cosmetics, BLK, and Seoul White

    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 01:45 PM - 02:25 PM
      Meeting Room 4
      Successful online marketplace strategies for brands
      • Mishie dela Cruz

        Head of Business Operations and Marketing Solutions

        Lazada

    • 02:40 PM - 03:20 PM
      Meeting Room 4
      How to build a platform of trendsetters and creators to engage today’s consumers
      Clozette is a women-centric social content platform that houses over 4,000 creators and influencers with a combined 700 million followers. Roger Yuen, CEO & Founder, will share the art & science behind the building of a community – by understanding the media consumption behaviours of the new consumers and capitalising on digital, social and technology trends. Learn from cases studies of community and new consumers engagement and experiences gained from working with over 300 global brands and agencies.
      • Roger Yuen

        CEO and Founder

        Clozette

    • 03:35 PM - 04:15 PM
      Meeting Room 4
      Loving Local: The resurgence of local and sustainable brands
      • Sherry Segovia

        Founder

        Wildleaf

      • Frankie Torres

        Brand Development and Strategy Manager

        Ellana

      • Zarah Juan

        Founder / Designer

        Manila Wear

      • Janice Chua

        Co-Founder

        Island Girl

    • 04:30 PM - 05:05 PM
      Meeting Room 4
      Trends and Tips on Beauty Marketing
      • Kate Delos Reyes

        CMO

        GetCraft

      • Liz Lanuzo

        CEO

        LLB Inc. / Project Vanity

      • Danah Gutierrez

        Beauty influencer / PR and Corporate Communications Manager

        Human Nature

      • Martha Sta. Barbara

        Beauty influencer

        The Beauty Junkee

      • Janina Vela

        Online Content Creator

        Online Content Creator

    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • MASTERCLASS
    • 07:45 AM - 08:30 AM
      Meeting Room 14
      Good Morning Yoga + Meditation: Awaken your mind, body, soul with slow flow yoga and meditation practice.
      • Lara Devine

        Founder

        The MindFull Experience

    • 09:00 AM - 09:30 AM
      Plenary Hall
      Day 2 Opening Keynote
      • Wendy Clark

        CEO

        DDB Worldwide

    • 09:31 AM - 10:00 AM
      Plenary Hall
      The Evolution of the Progressive Pinoy
      The Philippines has reached an inflection point in internet connectivity, causing fundamental shifts in behavior that will have massive business impact. Online Pinoys are evolving to be more progressive, sophisticated consumers. Understanding their behaviors, its possibilities in the short and long term, and implications will be crucial in setting up for sustainable success.
      • Geia Lopez

        Principal Industry Analyst - Philippines

        Google

    • 10:01 AM - 10:30 AM
      Plenary Hall
      Winning in the 20's: Strategy in the Digital Age
      • Rohit Gulati

        Partner

        Boston Consulting Group

    • 10:31 AM - 11:00 AM
      Plenary Hall
      Is your organization ready for Digital Transformation?
      • Francis del Val

        President and CEO

        Cobena Business Analytics

    • 11:01 AM - 11:20 AM
      Plenary Hall
      Taking the Leap: How a Broadcasting Company is Transforming in a Highly Digital Environment
      In a technology-driven environment, how does a traditional business model keep up to the changing trends yet sustain its main value proposition? Panelists: VIVIAN TIN - Head, Integrated Customer Business Development ELAINE UY- CASIPIT - Head, iWant JONATHAN MANALO - Head, ABS-CBN Music LYNDA JUMILIA - Editor, ABS-CBN News BRYAN SANTIAGO - Innovation Officer, ABS-CBN
    • 12:15 PM - 01:45 PM
      Reception Hall
      LUNCH
    • 03:00 PM - 04:40 PM
      Meeting Room 11
      #IAmRemarkable Workshop
      #IamRemarkable is a Google initiative empowering women and underrepresented groups to celebrate their achievements in the workplace and beyond. Pride@Tech has customized the content to speak to LGBT+ and regional underrepresentation that is prevalent in the corporate workplace today. Our goals are to improve the self promotion motivation skills of underrepresented groups and challenge the social perception around self-promotion.
      • Marv Echipare

        Pride@Tech Co-founder, #IamRemarkbale Advocate, Solutions Consultant at Google

        Pride@Tech, Google

      • Love del Rosario

        #IAmRemarkable Advocate, Pride@Tech lead, Quality Program Lead at Google

        Pride@Tech, Google

    • 05:15 PM - 05:35 PM
      Plenary Hall
      Fireside Chat with Dr. Vicki Belo
      • Dr. Vicki Belo

        CEO and Medical Director

        Belo Medical Group

    • 05:30 PM - 06:15 PM
      Meeting Room 14
      Sunset Yoga + Meditation: Decompress after a full day with gentle restorative yoga and meditation practice
      • Lara Devine

        Founder

        The MindFull Experience

    • 05:35 PM - 06:00 PM
      Plenary Hall
      Closing Plenary: Enabling MSME Growth Through Digital
      • Joey Concepcion

        Presidential Adviser for Entrepreneurship

        Hon.Chairman, ASEAN Business Advisory Council Philippines

  • LEAD
    • 09:05 AM - 09:20 AM
      Plenary Hall
      CEO Panel Introduction
      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

    • 09:20 AM - 10:10 AM
      Plenary Hall
      CEO Panel: Digital Marketing Excellence
      • Anthony Thomas

        President and CEO

        Mynt

      • Stephanie Sy

        CEO / Lead Data Scientist

        Thinking Machines

      • Carlo Katigbak

        President and CEO

        ABS-CBN

      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

      • Benjie Yap

        Chairman and CEO - Philippines

        Unilever

      • Lisa Gokongwei-Cheng

        President

        Summit Media

      • Merlee Jayme

        Chairmom and CCO

        Dentsu JaymeSyfu

    • 10:10 AM - 10:40 AM
      Plenary Hall
      The World Is Young: Capturing the Attention of Today's Youth
      Future-proof your business with insights from the world's largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
      • Myki Slonim

        President of Digital - APAC

        VICE Media

    • 10:55 AM - 11:40 AM
      Plenary Hall
      Everyone is a designer: Design Thinking for Innovation
      What is Innovation? How do companies innovate fast enough to stay relevant in today's changing world? In a talk that's equal part compelling and insightful, innovation strategist Amanda Chua shows how anyone, in any role, can use design thinking to innovate and stay ahead of the curve.
      • Amanda Chua

        Principal Digital Acceleration Strategist

        Singapore Airlines

    • 11:40 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Plenary Hall
      Integrated Brand Experience (IBX) in a Digital World
      • Pratik Thakar

        Director / Head of Integrated Marketing Communications, ASEAN Business Unit

        Coca-Cola

    • 02:10 PM - 02:50 PM
      Plenary Hall
      The Lost Art of Strategy
      • Jonny Stark

        Group Chief Strategy Officer

        MullenLowe Group APAC

    • 03:05 PM - 03:45 PM
      Plenary Hall
      Optimizing for the Philippines: From Launch to Scale
      • Bhavna Suresh

        CEO - Philippines

        Lamudi

    • 04:00 PM - 04:40 PM
      Plenary Hall
      The Age of AI Creativity
      • Anthony Baker

        Executive Technology Director

        R/GA

    • 04:55 PM - 05:20 PM
      Plenary Hall
      DIGICON CLOSING KEYNOTE
      • Tom Goodwin

        EVP, Head of Innovation

        Zenith / Publicis Groupe

  • EXPLORE
    • 09:05 AM - 09:20 AM
      Plenary Hall
      CEO Panel Introduction
      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

    • 09:20 AM - 10:10 AM
      Plenary Hall
      CEO Panel: Digital Marketing Excellence
      • Anthony Thomas

        President and CEO

        Mynt

      • Stephanie Sy

        CEO / Lead Data Scientist

        Thinking Machines

      • Carlo Katigbak

        President and CEO

        ABS-CBN

      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

      • Benjie Yap

        Chairman and CEO - Philippines

        Unilever

      • Lisa Gokongwei-Cheng

        President

        Summit Media

      • Merlee Jayme

        Chairmom and CCO

        Dentsu JaymeSyfu

    • 10:10 AM - 10:40 AM
      Plenary Hall
      The World Is Young: Capturing the Attention of Today's Youth
      Future-proof your business with insights from the world's largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
      • Myki Slonim

        President of Digital - APAC

        VICE Media

    • 10:55 AM - 11:40 AM
      Summit Halls C&D
      Right Person, Right Place, Right Time. How to make your app your best marketing tool
      • Raymund Villanueva

        Director and Head of Growth and Marketing

        Paymaya

    • 11:40 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Summit Halls C&D
      Bringing Smart Retail to reality: Retail IoT and Shopper Engagement
      • Ted Chen

        President - APAC

        SES Imagotag

    • 02:10 PM - 02:50 PM
      Summit Halls C&D
      The Future of Connected TV
      Television viewing is in a process of revolution globally, as digitization and technological advances reshape the TV landscape. The trend is super-charged in Asia, where changing patterns of consumption and the democratization of the internet have converged to bring the industry to the precipice of a stunning transformation Deep dive into: -Changing patterns of consumer behavior across the diverse Asia Pacific region like in the Philippines and the flow-on effects for media consumption -Professional content creation vs user-generated content – will original content continue to be king? -How advanced are the broadcasters in our region when it comes to the transition from analog to digital? -The divergent experience of automated buying in Asia Pacific
      • Henry Shelley

        General Manager - SEA

        The Trade Desk

    • 03:05 PM - 03:45 PM
      Summit Halls C&D
      Programmatic OOH - The Next Billion Screen Opportunity
      • Srikanth Ramachandran

        CEO

        Moving Walls

    • 04:00 PM - 04:40 PM
      Summit Halls C&D
      Should Marketers Care about eSports?
      • Raiford Cockfield

        CEO/Co-Founder

        yup.gg

    • 04:55 PM - 05:20 PM
      Plenary Hall
      DIGICON CLOSING KEYNOTE
      • Tom Goodwin

        EVP, Head of Innovation

        Zenith / Publicis Groupe

  • APPLY
    • 09:05 AM - 09:20 AM
      Plenary Hall
      CEO Panel Introduction
      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

    • 09:20 AM - 10:10 AM
      Plenary Hall
      CEO Panel: Digital Marketing Excellence
      • Anthony Thomas

        President and CEO

        Mynt

      • Stephanie Sy

        CEO / Lead Data Scientist

        Thinking Machines

      • Carlo Katigbak

        President and CEO

        ABS-CBN

      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

      • Benjie Yap

        Chairman and CEO - Philippines

        Unilever

      • Lisa Gokongwei-Cheng

        President

        Summit Media

      • Merlee Jayme

        Chairmom and CCO

        Dentsu JaymeSyfu

    • 10:10 AM - 10:40 AM
      Plenary Hall
      The World Is Young: Capturing the Attention of Today's Youth
      Future-proof your business with insights from the world's largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
      • Myki Slonim

        President of Digital - APAC

        VICE Media

    • 10:55 AM - 11:40 AM
      Banquet Halls 1-3
      Using Data Science to Discovery Journeys and Understand Behaviors
      In this workshop we will use real-time data from the Digicon to demonstrate how brands can better understand their customer’s though directly observing their behaviors. We will discuss why this empirical observation is more useful and accurate than traditional research and how it helps us to challenge our assumptions about who are customers are, how we should group them, and what motivates their behaviors, so that we can build more effective communications and design more elegant experiences.
      • Jonathan Hart

        Head of Data Science and Analytics

        MullenLowe Profero

    • 11:40 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 02:15 PM
      Banquet Halls 1-3
      From Quarterly To Weekly: How To Produce Video Content Effortlessly
      This exciting session is split into two parts: Shootsta’s Vice President Asia, Antoine Bouchacourt takes us through the first half, where he elaborates on how you can develop, and more importantly sustain, a regular video content strategy. The second half features an exclusive fireside chat with Cebu Pacific’s Tech and Branding Manager as she shares how different teams are empowered to produce video at scale, as part of the airline’s marketing and communications strategy.
      • Antoine Bouchacourt

        Vice President - Asia

        Shootsta

    • 02:30 PM - 03:10 PM
      Banquet Halls 1-3
      Machine Learning Workshop for Marketers
      Machine Learning powers the latest marketing tools from marketing automation to programmatic media buying. Discover how machine learning works to drive today's marketing technologies, learn how you can maximize it for your advertising, know how to future-proof your organization for AI, and understand its fundamentals without the confusing jargon.
      • Ralph Vincent Regalado

        CEO

        Senti AI

    • 03:25 PM - 04:25 PM
      Banquet Halls 1-3
      (Workshop) Gearing Your Company for Digital Transformation
      • Rezza Custodio Soriano

        Chief Digital Officer

        Cobena Business Analytics

    • 04:55 PM - 05:20 PM
      Plenary Hall
      DIGICON CLOSING KEYNOTE
      • Tom Goodwin

        EVP, Head of Innovation

        Zenith / Publicis Groupe

  • PRACTICE (Room A)
    • 09:05 AM - 09:20 AM
      Plenary Hall
      CEO Panel Introduction
      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

    • 09:20 AM - 10:10 AM
      Plenary Hall
      CEO Panel: Digital Marketing Excellence
      • Anthony Thomas

        President and CEO

        Mynt

      • Stephanie Sy

        CEO / Lead Data Scientist

        Thinking Machines

      • Carlo Katigbak

        President and CEO

        ABS-CBN

      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

      • Benjie Yap

        Chairman and CEO - Philippines

        Unilever

      • Lisa Gokongwei-Cheng

        President

        Summit Media

      • Merlee Jayme

        Chairmom and CCO

        Dentsu JaymeSyfu

    • 10:10 AM - 10:40 AM
      Plenary Hall
      The World Is Young: Capturing the Attention of Today's Youth
      Future-proof your business with insights from the world's largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
      • Myki Slonim

        President of Digital - APAC

        VICE Media

    • 10:55 AM - 11:40 AM
      Meeting Room 4
      EdTech in the Philippines: Creating Meaningful Brand Engagement with Gen Z
      • Henry Motte-Munoz

        Co-Founder & Chief Executive Officer

        Edukasyon

    • 11:40 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Meeting Room 4
      The power of digital in building a country of volunteers
      • JB Tan

        Co-Founder, iVolunteer Philippines and The Good Store Philippines Chief Information and Digital Officer, Alaska Milk Corporation

        iVolunteer Philippines / The Good Store Philippines / Alaska Milk Corporation

    • 03:05 PM - 03:45 PM
      Meeting Room 4
      From Farmers to Foodies: Finiding sustaiblitiy and profitability through D2C
      • Gorby Dimalanta

        Co-Founder and Head of Business Development

        BukidFresh

    • 04:10 PM - 04:40 PM
      Meeting Room 4
      Who will lead the future digital economy?
      • Erik Lacson

        CTO / Founder

        Proudcloud / #BatangTech

    • 04:55 PM - 05:20 PM
      Plenary Hall
      DIGICON CLOSING KEYNOTE
      • Tom Goodwin

        EVP, Head of Innovation

        Zenith / Publicis Groupe

  • PRACTICE (Room B)
    • 09:05 AM - 09:20 AM
      Plenary Hall
      CEO Panel Introduction
      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

    • 09:20 AM - 10:10 AM
      Plenary Hall
      CEO Panel: Digital Marketing Excellence
      • Anthony Thomas

        President and CEO

        Mynt

      • Stephanie Sy

        CEO / Lead Data Scientist

        Thinking Machines

      • Carlo Katigbak

        President and CEO

        ABS-CBN

      • Kristine Romano

        Managing Partner - Philippines

        McKinsey

      • Benjie Yap

        Chairman and CEO - Philippines

        Unilever

      • Lisa Gokongwei-Cheng

        President

        Summit Media

      • Merlee Jayme

        Chairmom and CCO

        Dentsu JaymeSyfu

    • 10:10 AM - 10:40 AM
      Plenary Hall
      The World Is Young: Capturing the Attention of Today's Youth
      Future-proof your business with insights from the world's largest independent youth media company on how shifting world values are affecting spaces such as the workplace and purchasing trends- and how media and brands play a starring role in this shift. Witness how VICE is actioning these insights and building capabilities for the media company of the future.PLUS-how VICE is leveraging various social platforms around the APAC region, from their early success with TikTok in Indonesia, to launching social firsts in Korea on 1boon.
      • Myki Slonim

        President of Digital - APAC

        VICE Media

    • 10:55 AM - 11:40 AM
      Meeting Room 5
      How technology is changing entertainment from Hollywood to Manila
      The latest trend in Hollywood is easy to spot. Remakes and reboots are everywhere. Studios are revisiting and rebooting, plundering franchises over and over. This trend represents a need for new approaches to development, using data both to inform development and find fresh new voices and stories. Insights and access to new IP are available in abundance, but like the reboots we see all over TV, entertainment companies are largely stuck in the past. It’s time entertainment companies come to terms with the fact that they need to embrace technology to survive another season. As tech companies like Netflix, iflix, Amazon, Snapchat, TikTok, and YouTube continue to change the rules of entertainment, everyone else needs to catch up and start making decisions the way these companies do: with data. This fireside chat with Wattpad’s Dexter Ong will look at how technology and data is changing entertainment, the latest failure rates among TV shows and film, and how the industry can use data to make better decisions, find more diverse voices and stories, and ultimately, keep audiences.
      • Dexter Ong

        Head of Asia, Wattpad Studios

        Wattpad

    • 11:40 AM - 01:00 PM
      Reception Hall
      LUNCH
    • 01:15 PM - 01:55 PM
      Meeting Room 5
      The Future of Music Streaming
      • Sea Yen Ong

        Regional Head of Sales - SEA, HK & TW

        Spotify

    • 02:10 PM - 02:50 PM
      Meeting Room 4
      Empowering MSMEs Through Technology
      • JG Puzon

        Founder and CEO

        Posible

    • 02:10 PM - 02:50 PM
      Meeting Room 5
      Music Discovery and AI
      • Mack Hampson

        Commercial Director

        Musiio

    • 03:05 PM - 03:35 PM
      Meeting Room 5
      Hallyu Ready For It: The Rise of K-Entertainment in the Philippines
      • Arianne Kader-Cu

        Country Head

        Viu

    • 04:00 PM - 04:40 PM
      Meeting Room 5
      Demystifying creativity: What filmmakers can teach marketers about better storytelling
      • Derek Tan

        Co-Founder and Chief Commercial Officer

        Viddsee

    • 04:55 PM - 05:20 PM
      Plenary Hall
      DIGICON CLOSING KEYNOTE
      • Tom Goodwin

        EVP, Head of Innovation

        Zenith / Publicis Groupe