at DigiCon XE 2018
Welcome to the largest event for Digital in the Philippines.
Everything’s an experience now, whether it’s hailing a ride or leaking a Superbowl ad. Businesses no longer compete on the face of their products and services. Now, it is about how they make their customers feel. It is about creating memories about your brand – like the delight of unboxing a new gadget, or the cozy feeling you get when you step inside your favorite little café. This is why the theme for DigiCon 2018 is The Experience Economy (XE). Here, we will go beyond technology and mediums to focus on creating an experience for the senses.